Senior Vice President – Customer Experience
Joanna Cline is Senior Vice President of Customer Experience for Learning Care Group, a position she has held since June 2020. In this role, Cline is responsible for understanding and responding to the needs of Learning Care Group’s enrolled and prospective families as the company engages and develops relationships with them. This includes overseeing customer insights, the company strategy for digital customer products, including brand websites and family apps, along with media strategy, quality improvement, accreditation, and government relations.
Cline’s leadership experience includes senior roles in marketing, merchandising and sales. Before joining Learning Care Group in 2016 as Vice President of Marketing and Customer Experience, Cline was Chief Marketing Officer at the graphics products company Fathead. In this role, she led strategy planning and creative development in brand design and advertising, ecommerce, social media, and public relations.
Prior to that, she held various leadership roles at book and music retailer Borders, including serving as Vice President – Non-Book Merchandising & Marketing, and as Vice President of Marketing. Previously, she was Senior Director of Retail Sales at Source Interlink, an integrated media, publishing, merchandising and distribution company.
Cline is a founding member of Enough SAID (Enough Sexual Assault in Detroit), a member of Ele’s Place Healing Hearts Society, a Board Member of the Book Industry Charitable Foundation, and a former member of the Board of Directors for the Borders Foundation. She holds a bachelor’s degree in Communications from George Washington University.