Chief Marketing Officer
Sean Sondreal is Chief Marketing Officer (CMO) for Learning Care
Group, a position he has held since July 2015. He is responsible for leading
Learning Care Group’s marketing and the development and growth of the company’s
employer sponsored childcare business segment. As CMO, Sondreal leads the company’s brand management and
creative services, as well as guiding its enrollment strategies.
Sondreal has 20 years of leadership experience in marketing,
ecommerce and sales. Prior to joining Learning Care Group, he served as Senior
Vice President, Chief Marketing Officer and head of Ecommerce at Bealls
Department Stores, a division of Bealls, Inc., which operates more than 500
stores in 16 states under the names of Bealls, Bealls Outlet and Burke’s
Outlet. Under his leadership, the retailer modernized its marketing
organization, enhanced its brand image, reinvigorated customer engagement and
led the company’s omni-channel initiatives.
Previously, Sondreal held numerous leadership roles at Kohl’s
Corporation, which he joined in 1995 in their management training program. He
assumed increasing levels of multi-unit responsibility in Kohl’s Digital,
Direct and Marketing Strategy functions before serving as Vice President of
Strategic Marketing from 2008-2011. In this role, he led direct, digital and
brand marketing, media strategy and marketing analytics driving expansive
growth in both customer acquisition and retention.
Sondreal was an inaugural member of the National Retail Federation’s CMO Council and was elected a Board member of the Retail Advertising Marketing Association (RAMA). He was the founding president of the LCG iCare Foundation and currently serves on its board. He holds a bachelor’s degree in Business Management with an emphasis in Marketing from the University of Minnesota.