Learning Care Group News: March 15, 2011

Learning Care Group Enhances User Experience with Website Redesign and Introduces New Blog, Learning Together

Novi, Mich., February 14, 2011 – Learning Care Group, Inc., the second largest early education and child care provider in the U.S., is excited to welcome families to its newly redesigned corporate website (www.learningcaregroup.com), as well as those for its five brands. These include www.childtime.com, www.childrenscourtyard.com, www.lapetite.com, www.montessori.com and www.tutortime.com.

The all-new, improved websites create a local, online experience for existing and prospective families. Users now have the ability to get a personal feel for each location as they read a letter from each director, view photos, check out parent testimonials, and learn about classroom and program highlights specific to their school of choice.

Learning Care Group has also introduced its blog called Learning Together. Here, some of the country’s leading education experts write candidly about the latest childhood development and early childhood education research. The goal is to help parents understand what their children are learning and how they can help enhance that learning beyond the classroom.

In addition to an immediate connection to richer, more meaningful content on its websites, additional highlights include:

  • Interactive videos that provide prospective families with a feel for what a child will experience at every age level in a Learning Care Group school.
  • Specific web pages for each location that include details on the director, facility, curriculum, enrichment programs and more to familiarize users with their local school(s).
  • Social media functionality, giving families the opportunity to connect via Facebook, Twitter and YouTube.
  • Easy navigation and a clean format that ensures the user a fresh experience to learn about educational philosophies and safety, as well as local-level information.
  • Consistency in look, feel and language to what a child will actually see and hear when they walk into a school.

“It was important for us to create a meaningful destination where families can learn about early childhood education from industry leaders, share stories and connect with other parents,” said Stacy DeWalt, Chief Marketing Officer for Learning Care Group. “We can now serve our families better through our rich and relevant online resources that not only aid in decision making around education and care, but also creates an ongoing dialog with our families.”

About Learning Care Group, Inc.

Headquartered in Novi, Mich., Learning Care Group, Inc. provides early education and care services to children between the ages of six weeks and 12 years under its umbrella of brands: The Children’s Courtyard, Childtime Learning Centers, La Petite Academy, Montessori Unlimited and Tutor Time Child Care / Learning Centers.

Between these five brands, Learning Care Group has more than 1,000 schools (corporate and franchise) with a system-wide capacity to serve close to 156,000 children in the U.S. and internationally.

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